Prima for Dandy Ona

Dandy Ona x Prima collection

About the Designer

Macy Alcaraz is a lover of all things delicate, dainty, and handmade. She’s a writer, editor, and web girl who likes to try something new every once in a while. This is her very first time to design a hair accessory line and she’s hoping it’s not the last. Her first collection is inspired by the plastic barrettes of her childhood and her frustrated ballerina dreams.

Prima hair collection for Dandy Ona Jewelry

About the Collection

Prima is about celebrating firsts. Inspired by young ballerinas and their carefully pinned hair, we dreamed up grown-up barrettes to take you through the special moments in your life. Your first date; your high school prom; the day you turn 18; your first day at a new job; the moment you say yes to forever. Everyone’s first is different, but each one is meant to be remembered.

Prima hairclips for Dandy Ona Jewelry shot by Ralph Mendoza

Love, Dinah

Inspired by the pink carnation, which means “a mother’s undying love,” I named this clip after my own Mommy, who taught me what true love is.

Prima hairclips for Dandy Ona Jewelry shot by Ralph Mendoza

Grow to Love You

A reminder that love has to be nurtured and taken care of to blossom. The leaves add just the right amount of whimsy to your hair.

Prima hairclips for Dandy Ona Jewelry shot by Ralph Mendoza


Inspired by hairpins that are sometimes taken for granted, discarded after use, and forgotten till the next time you need one. These heart and star pins are understated but make even every day a little bit special. You’ll never forget about these.

The collection is available in limited quantities at the 3L of SM Aura at the Make Space Today x Common Room pop-up and online via Dandy Ona Jewelry. All designs are available to pre-order in silver, silver dipped in 3 kinds of gold, and gold.

Photos by Ralph Mendoza Styling by Sam Potenciano